Information Audits, Primary
Interviews, and Surveys
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Wrote use and care manuals for a high-end appliance manufacturer’s ranges and wall ovens. The assignment included creating a benchmarking matrix after analyzing other manufacturers’ manuals; working with the engineering, sales and marketing teams to get their input; hands-on examination and documentation; and creating a template for all future manuals.
Wrote articles for a Fortune 500 flooring manufacturer’s quarterly newsletter that was sent to over 2,000 retailers
Agriculture and Farming
Interviewed 50 crop farmers across the United States to get their feedback on a precision agriculture system that the client was preparing to launch and documented the findings.
Communication and Technology
Conducted win/loss analysis interviews for a national information-technology products manufacturer
Surveys Durable Goods
Developed and executed a voice of the customer (VOC) survey for a national hardware distributor that wanted to understand customers’ perceptions of its brand, sales team and marketing efforts. The project included designing the survey instrument; conducting and transcr...
Manufacturing and Industry
For a national defense contractor, contacted and interviewed dozens of subject matter experts, former and current employees, and other stakeholders regarding a competitor’s technical expertise, capacity, and capability to fulfill a Department of Defense multimillion-dollar RFP
