Information Audits, Primary
Interviews, and Surveys
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Provided background research to help a production company determine the feasibility of taking its Christian-themed musical to Broadway. Research included identifying baseline demographics for a six-state region including the number of houses of worship, colleges/universities and public high schools; Broadway show trends including length of shows, revenues and appeal by genre; existing national and mid-Atlantic region Christian theater programs; tour bus industry trends and the top tour bus operators; and Christian-themed entertainment trends. The production “Amazing Grace” debuted on Broadway in 2015.A
Agriculture and Farming
Interviewed 50 crop farmers across the United States to get their feedback on a precision agriculture system that the client was preparing to launch and documented the findings.
Communication and Technology
Conducted win/loss analysis interviews for a national information-technology products manufacturer
Surveys Durable Goods
Developed and executed a voice of the customer (VOC) survey for a national hardware distributor that wanted to understand customers’ perceptions of its brand, sales team and marketing efforts. The project included designing the survey instrument; conducting and transcr...
Manufacturing and Industry
For a national defense contractor, contacted and interviewed dozens of subject matter experts, former and current employees, and other stakeholders regarding a competitor’s technical expertise, capacity, and capability to fulfill a Department of Defense multimillion-dollar RFP
