Information Audits, Primary
Interviews, and Surveys
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Created industry overviews, including SWOT analysis, STEEP analysis, sales and sales forecasts, competitor review, material, design and trends on products including bath fixtures, garage organizer, kitchen cabinets, outdoor furniture, storage sheds, wall and ceiling panels and windows for a variety of manufacturers so they could assess the viability of those markets.
Researched the carbon-fiber acoustic guitar market in the United States to identify the top manufacturers, market trends, subject matter experts, and Americans perception of flamenco music for an advertising agency in Spain who wanted to understand the market potential and how to position the product in the U.S. market.
Agriculture and Farming
Interviewed 50 crop farmers across the United States to get their feedback on a precision agriculture system that the client was preparing to launch and documented the findings.
Communication and Technology
Conducted win/loss analysis interviews for a national information-technology products manufacturer
Surveys Durable Goods
Developed and executed a voice of the customer (VOC) survey for a national hardware distributor that wanted to understand customers’ perceptions of its brand, sales team and marketing efforts. The project included designing the survey instrument; conducting and transcr...
Manufacturing and Industry
For a national defense contractor, contacted and interviewed dozens of subject matter experts, former and current employees, and other stakeholders regarding a competitor’s technical expertise, capacity, and capability to fulfill a Department of Defense multimillion-dollar RFP
